Legal

Privacy Policy

Reelm Ltd — Registered in England & Wales · Last updated: April 2026

We do not sell your personal data. We do not share it with advertisers. We collect only what we need to operate Reelm and will always tell you clearly what we hold, why, and what you can do about it.

Contents

  1. Who we are
  2. What data we collect
  3. Technical and device data
  4. Viewing and platform behaviour data
  5. Creator content data
  6. How we use your data
  7. Recommendations and automated profiling
  8. Legal basis for processing
  9. How long we keep your data
  10. Who we share your data with
  11. Cookies
  12. Marketing communications
  13. Your rights
  14. Age and children
  15. Security
  16. International transfers
  17. Changes to this policy
  18. Contact us

1. Who We Are

Reelm Ltd is a company registered in England and Wales. We operate the Reelm platform at reelm.co.uk — a streaming platform dedicated to AI-generated short series and films, built for creators and viewers alike.

For all privacy-related questions, contact us at [email protected]. We aim to respond within 5 working days.

2. What Data We Collect

We collect personal data in three ways: information you give us directly, information collected automatically when you use Reelm, and information from third-party services you use to access or pay for Reelm.

Information you give us directly includes:

3. Technical and Device Data

When you visit or use Reelm, we automatically collect certain technical information. This is necessary to make the service function correctly and to protect it from abuse. This data includes:

This data is collected automatically using cookies and similar technologies. It does not directly identify you by name but may constitute personal data under UK GDPR when combined with other information.

4. Viewing and Platform Behaviour Data

When you watch content on Reelm, we collect data about how you interact with the platform. This enables us to show you content you are likely to enjoy, remember where you left off, and provide creators with meaningful analytics. This data includes:

You can request deletion of your viewing history at any time by contacting [email protected]. We will delete it within 30 days of verifying your request.

5. Creator Content Data

If you are a creator on Reelm, we also hold:

Your uploaded content belongs to you. Reelm does not claim ownership of anything you create. If you close your creator account, we will remove your content from the platform within 30 days, unless we are legally required to retain it.

6. How We Use Your Data

We use the data we collect to:

7. Recommendations and Automated Profiling

Reelm uses your watch history, search history, and engagement data to personalise the content recommendations you see. This is a form of automated profiling — a system analyses your behaviour to predict what you might enjoy watching next, influencing the content that appears in your Browse feed and the series Reelm highlights for you.

UK GDPR requires us to tell you clearly when this is happening, so we are. Your viewing data directly shapes your experience on the platform.

You have the right to object to this automated profiling. If you would prefer a non-personalised experience, contact us at [email protected] and we will process your request. Note that opting out will mean your recommendations become generic rather than tailored to you.

Under UK GDPR, we process your personal data on the following legal bases:

9. How Long We Keep Your Data

10. Who We Share Your Data With

We do not sell your personal data to any third party. We share it only with the following service providers, under data processing agreements that require them to protect your data:

We may also share data where required by law, a court order, or to protect the safety and integrity of Reelm and its users.

11. Cookies

Cookies are small files stored on your device that help websites function and remember your preferences. Reelm currently uses:

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Blocking essential cookies will affect your ability to use Reelm's core features.

12. Marketing Communications

If you have given us your email address, we may send you updates about Reelm including new content, platform features, and creator opportunities. Every marketing email includes an unsubscribe link. You can also opt out by emailing [email protected] with the subject line "Unsubscribe".

Opting out of marketing will not affect transactional emails about your account, such as password resets or payment confirmations.

13. Your Rights

Under UK GDPR, you have the following rights:

To exercise any of these rights, email [email protected]. We will respond within 30 days. If you are unsatisfied, you can lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

14. Age and Children

Reelm is intended for users aged 13 and over. Users aged 13 to 17 must have parental or guardian consent to use the platform. We do not knowingly collect personal data from children under 13.

Creator accounts require users to be 18 or over, as they involve payment processing and commercial agreements.

If you believe a child under 13 has submitted personal data to us, contact [email protected] and we will delete it promptly.

15. Security

We protect your data using industry-standard security measures including HTTPS encryption, strict HTTP security headers, row-level database security, and token-based authentication. Access to personal data is restricted to authorised personnel only.

No internet transmission is completely secure. In the event of a data breach likely to affect your rights and freedoms, we will notify you and the ICO as required by law, without undue delay.

16. International Transfers

Some of our service providers may process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place under UK GDPR, such as standard contractual clauses. You can request details of these safeguards by contacting us.

17. Changes to This Policy

As Reelm grows, this policy will be updated. We will notify registered users of material changes by email before they take effect. The date at the top of this page always reflects the most recent update.