Terms of Service

1. Acceptance of terms

By accessing or using Reelm (reelm.co.uk or app.reelm.co.uk), you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree, do not use the platform.

These terms apply to all users — viewers, creators, and founding creators. Additional terms may apply to specific features or services as they are introduced.

Reelm Ltd reserves the right to update these terms at any time. Continued use of the platform after notice of changes constitutes acceptance.

2. Using the platform

To use Reelm you must be at least 16 years old. By creating an account, you confirm you meet this requirement.

• You are responsible for maintaining the security of your account credentials
• You may not share your account with others or use another person's account
• You may not use the platform for any illegal purpose or in violation of any applicable law
• You may not attempt to reverse-engineer, scrape, or extract data from the platform
• You may not upload, transmit, or distribute malware or any harmful code

Subscription access is for personal, non-commercial viewing only. Downloading or redistributing platform content without permission is prohibited.

3. Creator terms

Creators are individuals or entities who upload original content to Reelm for distribution to subscribers.

• You must be at least 18 years old to publish content and enter a revenue-share arrangement with Reelm Ltd
• You must own or have all necessary rights to content you upload, including music, voice, and visuals
• You grant Reelm Ltd a non-exclusive licence — granted in consideration of your revenue share — to host, stream, and display your content to subscribers
• You retain full ownership of your content — Reelm does not claim ownership of what you create
• You may remove your content from the platform at any time; removal takes effect within 7 days
• Reelm may remove content that violates these terms without prior notice

4. Payments & payouts

Viewer subscriptions: Subscriptions are billed monthly. You may cancel at any time; access continues until the end of the current billing period. No refunds are provided for partial months.

Creator payouts: Creator revenue is attributed per subscriber, in proportion to validated watch time recorded by Reelm's server-side systems — client-reported progress is never used for payment calculations. Payouts are processed bi-weekly — every other Wednesday — via Stripe Connect. Minimum payout threshold is £5, with balances below the threshold rolling over to the next payout cycle. A creator's first four payout cycles are verified manually before release.

• Creators earn between 62% and 70% of subscriber revenue attributed to their content, according to their Creator Ladder tier (Standard 62% · Established 64% · Partner 67% · Signature 70%); the remainder is Reelm's platform share
• Ladder rates rise with tenure and validated completions, and never decrease — inactivity may affect visibility benefits but never your rate
• Founding creators are locked at 70% revenue share permanently
• Creator shares are calculated on net subscription revenue — the subscription price less payment-processor transaction fees. Stripe Connect account fees are borne by Reelm and are not deducted from payouts
• Reelm may withhold a payout only to the extent it relates to suspected fraudulent activity, only while an investigation is actively pursued, and for no longer than 60 days

5. Content standards

All content on Reelm must comply with UK law and our community standards. The following is strictly prohibited:

• Content that sexualises minors in any form
• Content that promotes violence, terrorism, or serious criminal activity
• Content that constitutes harassment, hate speech, or discrimination based on protected characteristics
• Deepfakes of real people without their clear consent, particularly in sexual, violent, or defamatory contexts
• Content that infringes the intellectual property rights of third parties
• Misleading content designed to deceive viewers about its nature or origin

AI-generated content is welcome on Reelm — that is our core proposition. Creators are responsible for ensuring their AI-generated content meets the same standards as any other content.

To report content you believe breaks these standards or the law, email lord@reelm.co.uk with a link to the content. Reports are reviewed against our moderation procedure, illegal-content reports are prioritised, and an in-app report function is rolling out on the platform.

6. Intellectual property

The Reelm name, logo, platform design, and all original Reelm-created content are the intellectual property of Reelm Ltd. You may not use them without written permission.

Creator content remains the intellectual property of the creator. By uploading to Reelm, you grant us a licence to deliver that content to subscribers — nothing more.

7. Termination

You may close your account at any time by contacting lord@reelm.co.uk.

Reelm may suspend or terminate accounts that violate these terms, with or without prior notice depending on the severity of the violation. We will always attempt to give notice and an opportunity to resolve minor violations before termination.

8. Limitation of liability

Reelm is provided on an "as is" basis. To the maximum extent permitted by UK law, Reelm Ltd excludes all liability for indirect, consequential, or special losses arising from use of the platform.

Our total liability to you in any 12-month period shall not exceed the amount you have paid to Reelm in that period.

Nothing in these terms limits our liability for death or personal injury caused by our negligence, or for fraud or fraudulent misrepresentation. Nothing in this section limits Reelm Ltd's obligation to pay creators revenue share properly due under section 4 or under a signed creator agreement.

9. Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

For questions or disputes, contact us first at lord@reelm.co.uk. We will always try to resolve issues informally before any formal process.